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and stay in the two inner white corridors. */ @media (min-width:1100px){#jyf-portrait-rails{display:block!important;position:absolute!important;top:0!important;left:0!important;right:auto!important;bottom:auto!important;width:100vw!important;height:5300px!important;z-index:7!important;pointer-events:none}.jyf-character-column{position:absolute;top:620px!important;width:112px!important;min-height:4700px!important}.jyf-character-column.left{left:calc(50% – 220px)!important}.jyf-character-right{left:calc(50% + 457px)!important;right:auto!important}.jyf-character-card{padding:6px!important;border-radius:15px!important}.jyf-character-card figcaption{padding:.48rem .2rem .08rem!important;font-size:.95rem!important}.jyf-character-card small{font-size:.56rem!important}.jyf-character-column figure:nth-child(1){top:0!important}.jyf-character-column figure:nth-child(2){top:660px!important}.jyf-character-column figure:nth-child(3){top:1320px!important}.jyf-character-column figure:nth-child(4){top:1980px!important}.jyf-character-column figure:nth-child(5){top:2640px!important}.jyf-character-column figure:nth-child(6){top:3300px!important}.jyf-character-right figure:nth-child(1){top:330px!important}.jyf-character-right figure:nth-child(2){top:990px!important}.jyf-character-right figure:nth-child(3){top:1650px!important}.jyf-character-right figure:nth-child(4){top:2310px!important}.jyf-character-right figure:nth-child(5){top:2970px!important}.jyf-character-right figure:nth-child(6){top:3630px!important}}@media (max-width:1099px){#jyf-portrait-rails{display:none!important}}@media (prefers-reduced-motion:reduce){#jyf-entry-overlay{display:none!important}.jyf-entry-figure{animation:none!important}} </style> <div id=”jyf-entry-overlay” role=”dialog” aria-modal=”true” aria-labelledby=”jyf-entry-title”><div class=”jyf-entry-panel”><p class=”jyf-entry-seal”>KPI SOLUTIONS 專題系列</p><h2 id=”jyf-entry-title” class=”jyf-entry-title”>金庸江湖．FMCG 十式</h2><hr class=”jyf-entry-rule” /><div class=”jyf-entry-cast” aria-label=”江湖人物入場”><figure class=”jyf-entry-figure” style=”–jyf-delay:.10s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/zYNWRKsXscASoKtH.png” alt=”郭靖 原創人物插圖”><figcaption>郭靖</figcaption></figure><figure class=”jyf-entry-figure” style=”–jyf-delay:.42s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/htZuNhEoGasGCrBd.png” alt=”黃蓉 原創人物插圖”><figcaption>黃蓉</figcaption></figure><figure class=”jyf-entry-figure” style=”–jyf-delay:.74s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/blihIDHomMOazdDj.png” alt=”楊過 原創人物插圖”><figcaption>楊過</figcaption></figure><figure class=”jyf-entry-figure” style=”–jyf-delay:1.06s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/vIZiTWhqdJcDggnx.png” alt=”小龍女 原創人物插圖”><figcaption>小龍女</figcaption></figure><figure class=”jyf-entry-figure” style=”–jyf-delay:1.38s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/WqSfyjGNdvwvFzFz.png” alt=”令狐沖 原創人物插圖”><figcaption>令狐沖</figcaption></figure><figure class=”jyf-entry-figure” style=”–jyf-delay:1.70s”><img src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/GuGIZdIXVWJIWQfX.png” alt=”任盈盈 原創人物插圖”><figcaption>任盈盈</figcaption></figure></div><p class=”jyf-entry-line”>十式心法，入江湖。</p><span id=”jyf-entry-skip-target” aria-hidden=”true”></span><a class=”jyf-entry-skip” href=”#jyf-entry-skip-target”>略過入場</a></div></div> <main class=”jyf-home”><section class=”hero”><p class=”eyebrow”>KPI SOLUTIONS 專題系列</p><h1>金庸江湖．FMCG 十式</h1><p class=”lede”>從金庸小說中的精彩劇情，回到 FMCG 的真實戰場。十個故事，十個策略切口；由產品上架、定價與包裝，到推廣、貨架和長期品牌承諾，逐一拆解品牌如何在市場中站穩。</p><div class=”ppb”><span>PRICE｜合理定價</span><span>PLAN｜市場計劃</span><span>BRAND｜品牌建立</span></div></section><section><p class=”eyebrow”>十篇章節</p><h2>每一式，都是一個可以即日練習的 FMCG 問題</h2><div class=”jyf-grid”><a class=”jyf-card” href=”/jin-yong-fmcg-entry-is-the-beginning/”><span>第一式 · 郭靖初入江湖</span><strong>產品上架，才是江湖真正開始</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-position-before-price-war/”><span>第二式 · 華山論劍</span><strong>不是最便宜，就最有資格勝出</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-packaging-speaks-first/”><span>第三式 · 黃蓉的拿手菜</span><strong>包裝，是產品未開封前的第一句說話</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-resources-need-focus/”><span>第四式 · 光明頂一役</span><strong>推廣預算，不應四面開花</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-one-winning-move/”><span>第五式 · 獨孤九劍</span><strong>少一點亂出招，多一點致勝一招</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-see-the-board-before-moving/”><span>第六式 · 珍瓏棋局</span><strong>銷量不好，不一定是推廣不夠</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-frontline-translates-value/”><span>第七式 · 韋小寶闖江湖</span><strong>推廣員不是派傳單，而是品牌翻譯員</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-trust-cannot-be-rushed/”><span>第八式 · 周芷若速成</span><strong>短期衝量，不能用長期信任來交換</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-last-mile-is-the-real-battle/”><span>第九式 · 楊過海潮練劍</span><strong>貨架，是品牌最後一哩的戰場</strong><em>閱讀這一式 →</em></a><a class=”jyf-card” href=”/jin-yong-fmcg-brand-is-a-long-term-promise/”><span>第十式 · 十六年之約</span><strong>品牌，是一個長期守得住的承諾</strong><em>閱讀這一式 →</em></a></div></section><section class=”jyf-spring-story”><div class=”jyf-spring-copy”><span class=”small-seal”>如何閱讀・春日江湖</span><h2>一個故事，<br />一套實戰心法。</h2><p>品牌不必獨自闖關。由上架、定價、推廣到貨架執行，每一步都要同時看見消費者、渠道與品牌的下一步。</p><p>十篇文章，十個市場切口；將江湖的精彩場面，化成每天做得到的 FMCG 行動。</p><ul class=”jyf-ticks”><li>先讀故事，找出真正問題</li><li>再做練習，把策略落地</li><li>繼續練武，延伸至實戰文章</li></ul></div><div class=”jyf-visual”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/XMnRiraBzOLuTbWq.png” alt=”原創春日江湖男女主角插圖，象徵 FMCG 品牌策略同行”><div class=”jyf-visual-caption”><strong>金庸江湖・FMCG 十式</strong>以故事切入，與品牌在市場中同行。</div></div></section></main><section class=”jyf-home” aria-labelledby=”jyf-faq”><div class=”note”><p class=”eyebrow”>常見問題</p><h2 id=”jyf-faq”>FAQ</h2><h3>「金庸江湖．FMCG 十式」是甚麼？</h3><p>這是 KPI SOLUTIONS 把金庸小說的經典情節，連結到 FMCG 產品上架、定價、推廣、終端執行與品牌建立的十篇策略文章系列。</p><h3>PPB 指的是甚麼？</h3><p>PPB 指 Price、Plan、Brand：合理定價、市場計劃與品牌建立。三者需要在包裝、推廣、貨架及消費者體驗的每個接觸點一致成立。</p><h3>「繼續練武」區塊有甚麼用途？</h3><p>每篇文章均推薦 KPI SOLUTIONS 既有的相關實戰文章，讓讀者可由故事啟發延伸到具體的 FMCG 做法。</p></div></section><aside id=”jyf-portrait-rails” aria-label=”金庸人物長廊”><div class=”jyf-character-column left”><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/zYNWRKsXscASoKtH.png” alt=”郭靖 人物插圖”><figcaption>郭靖<small>射鵰英雄傳</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/htZuNhEoGasGCrBd.png” alt=”黃蓉 人物插圖”><figcaption>黃蓉<small>射鵰英雄傳</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/blihIDHomMOazdDj.png” alt=”楊過 人物插圖”><figcaption>楊過<small>神鵰俠侶</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/vIZiTWhqdJcDggnx.png” alt=”小龍女 人物插圖”><figcaption>小龍女<small>神鵰俠侶</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/WqSfyjGNdvwvFzFz.png” alt=”令狐沖 人物插圖”><figcaption>令狐沖<small>笑傲江湖</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/GuGIZdIXVWJIWQfX.png” alt=”任盈盈 人物插圖”><figcaption>任盈盈<small>笑傲江湖</small></figcaption></figure></div><div class=”jyf-character-column jyf-character-right”><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/htZuNhEoGasGCrBd.png” alt=”黃蓉 人物插圖”><figcaption>黃蓉<small>射鵰英雄傳</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/blihIDHomMOazdDj.png” alt=”楊過 人物插圖”><figcaption>楊過<small>神鵰俠侶</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” src=”https://files.manuscdn.com/user_upload_by_module/session_file/310519663225890214/vIZiTWhqdJcDggnx.png” alt=”小龍女 人物插圖”><figcaption>小龍女<small>神鵰俠侶</small></figcaption></figure><figure class=”jyf-character-card”><img decoding=”async” 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